Live at Atlassian Team ’26 | May 5-7, 2026

You Don’t Need to Code Anymore (Just Start Building) | Bartek Szafranow, Zowie

In this episode of Back Up to Level Up, recorded live at ShopTalk 2026 in Las Vegas, Janet Khoshaba sits down with Bartek Szafranow, Go-To-Market Director at Zowie.
eCommerce
eCommerce

Zowie is an AI-powered customer agent platform helping eCommerce brands improve product discovery, increase conversions, and automate customer support across chat, voice, email, and more.

Bartek shares his journey from startup builder to eCommerce founder to AI leader, and why today’s tools make it easier than ever to build something from scratch.

Key takeaways:

  • How AI agents are transforming eCommerce experiences
  • Why you no longer need to code to build products
  • The importance of iteration and failing fast
  • How to turn ideas into action (instead of overthinking)
  • Advice: just start—small steps compound into real results

If you’ve been waiting for the “right time” to build something—this is your sign.tions, this episode uncovers a critical (and often overlooked) part of the industry.

More episodes to watch

The Subscription Bet That Changed Everything | Benjamin Elmalek, Stone Street Coffee

In this episode of Back Up to Level Up, recorded live at ShopTalk 2026 in Las Vegas, Janet Khoshaba sits down with Benjamin Elmalek, Chief Digital Officer at Stone Street Coffee.
Innovation

Why Most Ecomm Brands Get Inventory Wrong | Rachel Dauchy, NetDeposited

In this episode of Back Up to Level Up, recorded live at ShopTalk 2026 in Las Vegas, Janet Khoshaba sits down with Rachel Dauchy, Ownde and Founder of NetDeposited, an eCommerce accounting firm specializing in inventory-heavy businesses.
eCommerce

They Said No One Would Pay for This…They Were Wrong | Mike Potter, Rewind

In this episode of Back Up to Level Up, recorded live at ShopTalk 2026 in Las Vegas, Janet Khoshaba sits down with Mike Potter, Co-Founder and CEO of Rewind.
Entrepreneurship

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We’re booking guests for upcoming events. If you’ve been through a business journey and came out with a lesson, we want to hear it.

5–10 minute episodes, filmed live at industry events, professionally produced, and published on YouTube and social. You walk away with polished content you can keep and share.