Live at Atlassian Team ’26 | May 5-7, 2026

90% of eCommerce Runs on This (But No One Knows It) | Tony D’Angelo, Loren Data Corp.

In this episode of Back Up to Level Up, recorded live at ShopTalk 2026 in Las Vegas, Janet Khoshaba sits down with Tony D’Angelo, Chief Strategy Officer at Loren Data Corp.
eCommerce
eCommerce

Tony shares insights into the hidden infrastructure powering eCommerce—the B2B data exchange systems (EDI) that enable retailers, suppliers, and logistics partners to operate seamlessly behind the scenes.

With decades of experience in the industry, Tony breaks down how he transitioned from IT to becoming a disruptor in the space, modernizing legacy systems and helping shape the future of supply chain technology.

Key takeaways:

  • What EDI is and why it powers most of eCommerce
  • The “hidden” layer behind order fulfillment and supply chains
  • How legacy systems are being modernized
  • Why finding a niche can transform your career
  • Advice: don’t be afraid to disrupt and keep learning

Whether you’re in eCommerce, tech, or operations, this episode uncovers a critical (and often overlooked) part of the industry.

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The Subscription Bet That Changed Everything | Benjamin Elmalek, Stone Street Coffee

In this episode of Back Up to Level Up, recorded live at ShopTalk 2026 in Las Vegas, Janet Khoshaba sits down with Benjamin Elmalek, Chief Digital Officer at Stone Street Coffee.
Innovation

Why Most Ecomm Brands Get Inventory Wrong | Rachel Dauchy, NetDeposited

In this episode of Back Up to Level Up, recorded live at ShopTalk 2026 in Las Vegas, Janet Khoshaba sits down with Rachel Dauchy, Ownde and Founder of NetDeposited, an eCommerce accounting firm specializing in inventory-heavy businesses.
eCommerce

They Said No One Would Pay for This…They Were Wrong | Mike Potter, Rewind

In this episode of Back Up to Level Up, recorded live at ShopTalk 2026 in Las Vegas, Janet Khoshaba sits down with Mike Potter, Co-Founder and CEO of Rewind.
Entrepreneurship

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5–10 minute episodes, filmed live at industry events, professionally produced, and published on YouTube and social. You walk away with polished content you can keep and share.