Live at Atlassian Team ’26 | May 5-7, 2026

How Consistency + Luck Built This Jewelry Brand | Julien Plouffe, Moonglow Jewelry

In this episode of Back Up to Level Up, recorded live at ShopTalk 2026 in Las Vegas, Janet Khoshaba sits down with Julien Plouffe, Co-Founder of Moonglow Jewelry.
eCommerce
eCommerce

Moonglow is a unique jewelry brand that captures the exact phase of the moon from a meaningful date—whether it’s a birthday, anniversary, or special moment.

Julian shares how he transformed a family-run product into a growing eCommerce brand by embracing digital marketing, retail expansion, and persistence.

Key takeaways:

  • How Moonglow evolved from fairs and events to eCommerce
  • The power of combining offline and online growth
  • Why consistency creates “luck” in business
  • How a single influencer moment can change everything
  • Advice: don’t give up—keep going until your break comes

This episode is perfect for founders, eCommerce operators, and anyone building a brand from the ground up.

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The Subscription Bet That Changed Everything | Benjamin Elmalek, Stone Street Coffee

In this episode of Back Up to Level Up, recorded live at ShopTalk 2026 in Las Vegas, Janet Khoshaba sits down with Benjamin Elmalek, Chief Digital Officer at Stone Street Coffee.
Innovation

Why Most Ecomm Brands Get Inventory Wrong | Rachel Dauchy, NetDeposited

In this episode of Back Up to Level Up, recorded live at ShopTalk 2026 in Las Vegas, Janet Khoshaba sits down with Rachel Dauchy, Ownde and Founder of NetDeposited, an eCommerce accounting firm specializing in inventory-heavy businesses.
eCommerce

They Said No One Would Pay for This…They Were Wrong | Mike Potter, Rewind

In this episode of Back Up to Level Up, recorded live at ShopTalk 2026 in Las Vegas, Janet Khoshaba sits down with Mike Potter, Co-Founder and CEO of Rewind.
Entrepreneurship

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We’re booking guests for upcoming events. If you’ve been through a business journey and came out with a lesson, we want to hear it.

5–10 minute episodes, filmed live at industry events, professionally produced, and published on YouTube and social. You walk away with polished content you can keep and share.