Future Commerce is a media company exploring what’s next in eCommerce by studying the intersection of commerce, culture, and technology.
Brian shares a powerful perspective: commerce is culture, and understanding how people think, behave, and connect is the key to predicting the future of eCommerce.
Key takeaways:
- Why commerce is fundamentally tied to culture and identity
- How Future Commerce grew from a podcast into a media company
- The shift from advertising → PR → brand publishing
- Why brands must own their voice in the age of AI
- How media and storytelling will define the next era of eCommerce
This episode is a must-watch for marketers, founders, and operators thinking about the future of their brand.
