Live at Atlassian Team ’26 | May 5-7, 2026

Stop Chasing Perfection, Just Start | Amer Grozdanic, Praella

In this episode of Back Up to Level Up, recorded live at ShopTalk 2026 in Las Vegas, Janet Khoshaba sits down with Amer Grozdanic, Co-Founder and CEO of Praella.
eCommerce
eCommerce

Praella is a Shopify implementation partner helping brands scale through technical builds, UX, and conversion optimization, with results nearly doubling the average Shopify conversion rate.

But this conversation goes far beyond eCommerce.

Amir shares a powerful personal journey, from learning to code at age 11, to overcoming failures, to finding mentorship that changed everything.

Key takeaways:

  • Why there’s never a “right time” to start
  • The danger of chasing perfection
  • How mentorship can completely change your trajectory
  • The mindset shift that took Amir from stuck to scaling
  • Practical advice for anyone starting in eCommerce or tech

This is a raw and inspiring conversation about growth, humility, and building something meaningful.

More episodes to watch

The Subscription Bet That Changed Everything | Benjamin Elmalek, Stone Street Coffee

In this episode of Back Up to Level Up, recorded live at ShopTalk 2026 in Las Vegas, Janet Khoshaba sits down with Benjamin Elmalek, Chief Digital Officer at Stone Street Coffee.
Innovation

Why Most Ecomm Brands Get Inventory Wrong | Rachel Dauchy, NetDeposited

In this episode of Back Up to Level Up, recorded live at ShopTalk 2026 in Las Vegas, Janet Khoshaba sits down with Rachel Dauchy, Ownde and Founder of NetDeposited, an eCommerce accounting firm specializing in inventory-heavy businesses.
eCommerce

They Said No One Would Pay for This…They Were Wrong | Mike Potter, Rewind

In this episode of Back Up to Level Up, recorded live at ShopTalk 2026 in Las Vegas, Janet Khoshaba sits down with Mike Potter, Co-Founder and CEO of Rewind.
Entrepreneurship

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We’re booking guests for upcoming events. If you’ve been through a business journey and came out with a lesson, we want to hear it.

5–10 minute episodes, filmed live at industry events, professionally produced, and published on YouTube and social. You walk away with polished content you can keep and share.