Live at Atlassian Team ’26 | May 5-7, 2026

When Life Gives You Coconuts, Turn Them Into a Business | Harrison Goldfarb, Windansea Coconuts

In this episode of Back Up to Level Up, recorded live at ShopTalk 2026 in Las Vegas, Janet Khoshaba sits down with Harrison Goldfarb, CEO of Windansea Coconuts.
eCommerce
eCommerce

What started as a beachside hustle selling coconuts and breakfast sandwiches turned into a unique experiential marketing business helping brands drive engagement and generate leads through unforgettable moments.

Harrison shares how he stumbled into the idea, the grind behind building it, and the insight that transformed coconuts into a powerful marketing channel.

Key takeaways:

  • How a simple idea evolved into a scalable business
  • Why experiential marketing can outperform traditional channels
  • The moment Harrison realized coconuts could drive real lead generation
  • How to turn unexpected opportunities into growth
  • Founder advice: persistence beats rejection

If you’re a founder or marketer looking for creative ways to stand out, this episode is a reminder that great ideas don’t have to be complicated. They just have to work.

More episodes to watch

The Subscription Bet That Changed Everything | Benjamin Elmalek, Stone Street Coffee

In this episode of Back Up to Level Up, recorded live at ShopTalk 2026 in Las Vegas, Janet Khoshaba sits down with Benjamin Elmalek, Chief Digital Officer at Stone Street Coffee.
Innovation

Why Most Ecomm Brands Get Inventory Wrong | Rachel Dauchy, NetDeposited

In this episode of Back Up to Level Up, recorded live at ShopTalk 2026 in Las Vegas, Janet Khoshaba sits down with Rachel Dauchy, Ownde and Founder of NetDeposited, an eCommerce accounting firm specializing in inventory-heavy businesses.
eCommerce

They Said No One Would Pay for This…They Were Wrong | Mike Potter, Rewind

In this episode of Back Up to Level Up, recorded live at ShopTalk 2026 in Las Vegas, Janet Khoshaba sits down with Mike Potter, Co-Founder and CEO of Rewind.
Entrepreneurship

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We’re booking guests for upcoming events. If you’ve been through a business journey and came out with a lesson, we want to hear it.

5–10 minute episodes, filmed live at industry events, professionally produced, and published on YouTube and social. You walk away with polished content you can keep and share.