Live at Atlassian Team ’26 | May 5-7, 2026

What It Takes to Scale on Shopify | Eduardo Frias, Shopify

In this episode of Back Up to Level Up, recorded live at ShopTalk 2026 in Las Vegas, Janet Kushaba sits down with Eduardo Frias, Field CTO at Shopify.
eCommerce
eCommerce

Eduardo shares insights from working with some of the world’s largest brands and what it really takes to succeed in eCommerce—from startups to enterprise.

From his journey as a technologist to advising global brands, Eduardo breaks down the mindset, tools, and evolution shaping modern commerce.

Key takeaways:

  • What successful eCommerce brands do differently
  • Why technology is critical to delivering great customer experiences
  • Lessons from working with enterprise brands and startups
  • Why mindset—not resources—is often the biggest blocker
  • What’s next for eCommerce: agentic commerce and AI

Whether you’re building a brand or scaling one, this episode offers valuable perspective from inside Shopify.

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The Subscription Bet That Changed Everything | Benjamin Elmalek, Stone Street Coffee

In this episode of Back Up to Level Up, recorded live at ShopTalk 2026 in Las Vegas, Janet Khoshaba sits down with Benjamin Elmalek, Chief Digital Officer at Stone Street Coffee.
Innovation

Why Most Ecomm Brands Get Inventory Wrong | Rachel Dauchy, NetDeposited

In this episode of Back Up to Level Up, recorded live at ShopTalk 2026 in Las Vegas, Janet Khoshaba sits down with Rachel Dauchy, Ownde and Founder of NetDeposited, an eCommerce accounting firm specializing in inventory-heavy businesses.
eCommerce

They Said No One Would Pay for This…They Were Wrong | Mike Potter, Rewind

In this episode of Back Up to Level Up, recorded live at ShopTalk 2026 in Las Vegas, Janet Khoshaba sits down with Mike Potter, Co-Founder and CEO of Rewind.
Entrepreneurship

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We’re booking guests for upcoming events. If you’ve been through a business journey and came out with a lesson, we want to hear it.

5–10 minute episodes, filmed live at industry events, professionally produced, and published on YouTube and social. You walk away with polished content you can keep and share.