Live at Atlassian Team ’26 | May 5-7, 2026

Fear Is Holding You Back. Here’s How to Break Through. | Cheryl Pinkham, CJPC

In this episode of Back Up to Level Up, recorded live at ShopTalk 2026 in Las Vegas, Janet Khoshaba sits down with Cheryl Pinkham, Founder of CJPC.
eCommerce
eCommerce

Cheryl shares a deeply personal journey, from burnout in corporate America to building an AI-focused business centered on people, learning, and empowerment.

Her mission is clear: help organizations adopt AI in a way that supports employees, not replaces them.

Key takeaways:

  • Why fear is often the biggest barrier to growth
  • How to introduce AI without creating resistance from teams
  • The importance of a people-first approach to technology adoption
  • Cheryl’s journey from burnout to building a purpose-driven business
  • Powerful advice: “Closed mouths don’t get fed”

This episode is both a practical look at AI adoption and an inspiring story about reclaiming your path.

More episodes to watch

The Subscription Bet That Changed Everything | Benjamin Elmalek, Stone Street Coffee

In this episode of Back Up to Level Up, recorded live at ShopTalk 2026 in Las Vegas, Janet Khoshaba sits down with Benjamin Elmalek, Chief Digital Officer at Stone Street Coffee.
Innovation

Why Most Ecomm Brands Get Inventory Wrong | Rachel Dauchy, NetDeposited

In this episode of Back Up to Level Up, recorded live at ShopTalk 2026 in Las Vegas, Janet Khoshaba sits down with Rachel Dauchy, Ownde and Founder of NetDeposited, an eCommerce accounting firm specializing in inventory-heavy businesses.
eCommerce

They Said No One Would Pay for This…They Were Wrong | Mike Potter, Rewind

In this episode of Back Up to Level Up, recorded live at ShopTalk 2026 in Las Vegas, Janet Khoshaba sits down with Mike Potter, Co-Founder and CEO of Rewind.
Entrepreneurship

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We’re booking guests for upcoming events. If you’ve been through a business journey and came out with a lesson, we want to hear it.

5–10 minute episodes, filmed live at industry events, professionally produced, and published on YouTube and social. You walk away with polished content you can keep and share.