From Nordstrom to Amazon to TikTok, Tyler and Olga share how luxury brands are evolving in a digital-first world—and what it takes to grow across regions while maintaining a strong brand identity.
Key takeaways:
- How luxury brands approach marketplaces like Amazon, Farfetch, and Nordstrom
- Why eCommerce became a major turning point post-pandemic
- The role of localization and tailored marketing across global markets
- How in-house strategies can unlock new growth opportunities
- Career advice: create space to grow and “make yourself redundant”
Whether you’re an eCommerce operator or building a global brand, this episode offers insights into scaling luxury in a modern landscape.
