Live at Atlassian Team ’26 | May 5-7, 2026

How a Shopify Agency Scaled Through Relationships | Jamil Bhuya, OtherHalf Studio

In this episode of Back Up to Level Up, recorded live at ShopTalk 2026 in Las Vegas, Janet Khoshaba sits down with Jamil Bhuya, Co-Founder of OtherHalf Studio, a Shopify-focused design, development, and branding agency.
eCommerce
eCommerce

Jamil shares how he and his wife built a fast-growing agency by focusing on what most eCommerce businesses overlook: relationships.

From working in the restaurant industry to building a high-performing, async-first agency, this conversation explores how human connection, brand-first thinking, and strategic use of AI can drive real growth.

Key takeaways:

  • Why relationship-building still outperforms cold outreach and AI automation
  • How to grow through referrals in a crowded eCommerce ecosystem
  • The shift from traffic acquisition to conversion optimization (CRO)
  • How AI is changing workflows, but not replacing human connection
  • Why lean, async teams can move faster and deliver better results

If you’re an eCommerce founder, operator, or agency builder, this episode is packed with practical and refreshing insights on what actually drives growth today.

More episodes to watch

The Subscription Bet That Changed Everything | Benjamin Elmalek, Stone Street Coffee

In this episode of Back Up to Level Up, recorded live at ShopTalk 2026 in Las Vegas, Janet Khoshaba sits down with Benjamin Elmalek, Chief Digital Officer at Stone Street Coffee.
Innovation

Why Most Ecomm Brands Get Inventory Wrong | Rachel Dauchy, NetDeposited

In this episode of Back Up to Level Up, recorded live at ShopTalk 2026 in Las Vegas, Janet Khoshaba sits down with Rachel Dauchy, Ownde and Founder of NetDeposited, an eCommerce accounting firm specializing in inventory-heavy businesses.
eCommerce

They Said No One Would Pay for This…They Were Wrong | Mike Potter, Rewind

In this episode of Back Up to Level Up, recorded live at ShopTalk 2026 in Las Vegas, Janet Khoshaba sits down with Mike Potter, Co-Founder and CEO of Rewind.
Entrepreneurship

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We’re booking guests for upcoming events. If you’ve been through a business journey and came out with a lesson, we want to hear it.

5–10 minute episodes, filmed live at industry events, professionally produced, and published on YouTube and social. You walk away with polished content you can keep and share.