Live at Atlassian Team ’26 | May 5-7, 2026

The Future of eCommerce: Generative Storefronts | Jonathan Arena, New Generation

In this episode of Back Up to Level Up, recorded live at ShopTalk 2026 in Las Vegas, Janet Khoshaba sits down with Jonathan Arena, Co-Founder of New Generation.
AI
AI

Jonathan shares how generative AI is transforming eCommerce—from static websites to dynamic, on-demand shopping experiences tailored to every customer.

Instead of relying on search bars and pre-built pages, generative storefronts create personalized experiences in real time—unlocking entirely new ways for brands to capture customer intent.

Key takeaways:

  • What “generative storefronts” are and why they matter
  • Why traditional eCommerce UX is becoming outdated
  • How AI enables real-time, personalized shopping journeys
  • Why fast prototyping is now a competitive advantage
  • The importance of user experience in an AI-driven world

If you’re building or scaling an eCommerce business, this episode offers a glimpse into what the future of online shopping could look like.

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The Subscription Bet That Changed Everything | Benjamin Elmalek, Stone Street Coffee

In this episode of Back Up to Level Up, recorded live at ShopTalk 2026 in Las Vegas, Janet Khoshaba sits down with Benjamin Elmalek, Chief Digital Officer at Stone Street Coffee.
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Why Most Ecomm Brands Get Inventory Wrong | Rachel Dauchy, NetDeposited

In this episode of Back Up to Level Up, recorded live at ShopTalk 2026 in Las Vegas, Janet Khoshaba sits down with Rachel Dauchy, Ownde and Founder of NetDeposited, an eCommerce accounting firm specializing in inventory-heavy businesses.
eCommerce

They Said No One Would Pay for This…They Were Wrong | Mike Potter, Rewind

In this episode of Back Up to Level Up, recorded live at ShopTalk 2026 in Las Vegas, Janet Khoshaba sits down with Mike Potter, Co-Founder and CEO of Rewind.
Entrepreneurship

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5–10 minute episodes, filmed live at industry events, professionally produced, and published on YouTube and social. You walk away with polished content you can keep and share.