Live at Atlassian Team ’26 | May 5-7, 2026

The Biggest Mistake Founders Make When Scaling | Michael McRitchie, Satellite Office

In this episode of Back Up to Level Up, recorded live at ShopTalk 2026 in Las Vegas, Janet Khoshaba sits down with Michael McRitchie, Founder and CEO of Satellite Office.
eCommerce
eCommerce

Michael shares how he built a 2,000+ person offshore staffing company by focusing on one thing: quality.

From his early days as a retail CEO to building high-performing teams in the Philippines, this conversation explores what it really takes to scale operations without losing focus.

Key takeaways:

  • Why focusing on a niche beats trying to serve everyone
  • How to build high-performing offshore teams
  • The importance of landing your first “anchor” client
  • Why quality—not scale—is the real competitive advantage
  • How AI is reshaping (but not replacing) global teams

Whether you’re building a service business or scaling operations, this episode offers practical insights on sustainable growth.

More episodes to watch

The Subscription Bet That Changed Everything | Benjamin Elmalek, Stone Street Coffee

In this episode of Back Up to Level Up, recorded live at ShopTalk 2026 in Las Vegas, Janet Khoshaba sits down with Benjamin Elmalek, Chief Digital Officer at Stone Street Coffee.
Innovation

Why Most Ecomm Brands Get Inventory Wrong | Rachel Dauchy, NetDeposited

In this episode of Back Up to Level Up, recorded live at ShopTalk 2026 in Las Vegas, Janet Khoshaba sits down with Rachel Dauchy, Ownde and Founder of NetDeposited, an eCommerce accounting firm specializing in inventory-heavy businesses.
eCommerce

They Said No One Would Pay for This…They Were Wrong | Mike Potter, Rewind

In this episode of Back Up to Level Up, recorded live at ShopTalk 2026 in Las Vegas, Janet Khoshaba sits down with Mike Potter, Co-Founder and CEO of Rewind.
Entrepreneurship

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We’re booking guests for upcoming events. If you’ve been through a business journey and came out with a lesson, we want to hear it.

5–10 minute episodes, filmed live at industry events, professionally produced, and published on YouTube and social. You walk away with polished content you can keep and share.