Live at Atlassian Team ’26 | May 5-7, 2026

The Invisible System Behind Every eCommerce Brand | Zoran Mladenovic, Commerce

In this episode of Back Up to Level Up, recorded live at ShopTalk 2026 in Las Vegas, Janet Khoshaba sits down with Zoran Mladenovic, SVP of Global Solutions and Field CTO at Commerce.
eCommerce
eCommerce

Zoran breaks down the invisible infrastructure powering modern eCommerce—from product feeds and ad distribution to multi-channel growth across Amazon, marketplaces, and retail networks.

While most brands focus on their storefront, the real engine of growth happens behind the scenes.

Key takeaways:

  • How products get discovered across channels like Amazon, Target, and ad networks
  • Why eCommerce is more than just your website
  • The evolution from early internet commerce to today’s AI-driven landscape
  • What “agentic commerce” means for the future
  • Why embracing change is critical to staying competitive

If you’re an eCommerce founder or operator, this episode gives you a clearer picture of what actually drives growth in today’s commerce ecosystem.

More episodes to watch

The Subscription Bet That Changed Everything | Benjamin Elmalek, Stone Street Coffee

In this episode of Back Up to Level Up, recorded live at ShopTalk 2026 in Las Vegas, Janet Khoshaba sits down with Benjamin Elmalek, Chief Digital Officer at Stone Street Coffee.
Innovation

Why Most Ecomm Brands Get Inventory Wrong | Rachel Dauchy, NetDeposited

In this episode of Back Up to Level Up, recorded live at ShopTalk 2026 in Las Vegas, Janet Khoshaba sits down with Rachel Dauchy, Ownde and Founder of NetDeposited, an eCommerce accounting firm specializing in inventory-heavy businesses.
eCommerce

They Said No One Would Pay for This…They Were Wrong | Mike Potter, Rewind

In this episode of Back Up to Level Up, recorded live at ShopTalk 2026 in Las Vegas, Janet Khoshaba sits down with Mike Potter, Co-Founder and CEO of Rewind.
Entrepreneurship

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We’re booking guests for upcoming events. If you’ve been through a business journey and came out with a lesson, we want to hear it.

5–10 minute episodes, filmed live at industry events, professionally produced, and published on YouTube and social. You walk away with polished content you can keep and share.