Live at Atlassian Team ’26 | May 5-7, 2026

Why SaaS Data Loss Is Everyone’s Blind Spot | James Ciesielski, Rewind

In this episode of Back Up to Level Up, recorded live at Atlassian Team ’26 in Anaheim, California, Janet Khoshaba sits down with James Ciesielski, Co-Founder and Chief Product & Technology Officer at Rewind.
eCommerce

James shares the origin story behind Rewind, including why he told his co-founder Mike that backups for Shopify was “the dumbest idea he’d ever heard” and what changed his mind fast. From nearly missing his kids grow up to finding the yin-yang co-founder dynamic that built a lasting company, James gets candid about what it actually takes to go from side project to SaaS business. Key takeaways:

  • Why even technical founders overlook data loss until it happens
  • The first restore that proved the product was real
  • What the human side of scaling looks like no one talks about
  • How to find co-founders and early team members who will actually stick around
  • What’s coming next: Hot Standby for Jira and the SaaS agent governance space

If you’re building in SaaS or thinking about the resilience layer your product stack is missing, this one’s worth your time.

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The Subscription Bet That Changed Everything | Benjamin Elmalek, Stone Street Coffee

In this episode of Back Up to Level Up, recorded live at ShopTalk 2026 in Las Vegas, Janet Khoshaba sits down with Benjamin Elmalek, Chief Digital Officer at Stone Street Coffee.
Innovation

Why Most Ecomm Brands Get Inventory Wrong | Rachel Dauchy, NetDeposited

In this episode of Back Up to Level Up, recorded live at ShopTalk 2026 in Las Vegas, Janet Khoshaba sits down with Rachel Dauchy, Ownde and Founder of NetDeposited, an eCommerce accounting firm specializing in inventory-heavy businesses.
eCommerce

They Said No One Would Pay for This…They Were Wrong | Mike Potter, Rewind

In this episode of Back Up to Level Up, recorded live at ShopTalk 2026 in Las Vegas, Janet Khoshaba sits down with Mike Potter, Co-Founder and CEO of Rewind.
Entrepreneurship

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5–10 minute episodes, filmed live at industry events, professionally produced, and published on YouTube and social. You walk away with polished content you can keep and share.