Paulo shares his journey from writing REST API scripts against Jira in 2012 to becoming a full-time Atlassian consultant and community champion in Oslo. He talks about the trap of over-customizing for clients, why business continuity planning is more complicated than most teams admit, and how AI has fundamentally changed his time-to-execution.
Key takeaways:
- Why over-customizing Jira can hurt your clients and your career
- The moment Paulo realized Atlassian was a platform, not just a bug tracker
- How AI shortened execution time and freed up space for deeper client conversations
- What it means to be ahead of the curve when most customers are years behind
- Why Atlassian partners are shifting from license resale to value-driven services
If you work in or around the Atlassian ecosystem, this episode is a practical look at what it takes to build a career that stays relevant as the platform keeps evolving.
