Britton shares how a 3 AM research spiral during pregnancy led her to discover a gap in the market that no one had filled for boys. With a husband who spent 10 years in the Coast Guard doing search and rescue, they turned a late-night conversation into a self-funded swimwear brand built around a simple but powerful idea: being seen can save a life.
Key takeaways:
- Why the specific hue of neon matters for water visibility and why it was not available for boys
- What it took to go from idea to prototype while balancing a newborn and a day job
- Why switching from Squarespace to Shopify was a painful but necessary infrastructure decision
- How leaning into the personal story behind the brand changed everything
- What is next: the big kids line is live and a Memorial Day sale is on now
If you are a parent, a founder building something with genuine purpose, or someone who has ever turned a late-night fear into a product, Britton’s story is one you will not forget.
