Live at Atlassian Team ’26 | May 5-7, 2026

Why Most Ecomm Brands Get Inventory Wrong | Rachel Dauchy, NetDeposited

In this episode of Back Up to Level Up, recorded live at ShopTalk 2026 in Las Vegas, Janet Khoshaba sits down with Rachel Dauchy, Ownde and Founder of NetDeposited, an eCommerce accounting firm specializing in inventory-heavy businesses.
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Duration: 7:19 min

Rachel shares how she built a niche helping Shopify and Amazon sellers make sense of their numbers—and why inventory is the most common (and costly) blind spot for eCommerce brands. Key takeaways:

  • Why most eCommerce brands struggle with inventory (and how to fix it)
  • The complexity behind Shopify, Amazon, and accounting system integrations
  • Why real-time financial visibility is critical for growth
  • How Rachel turned a common problem into a high-demand niche
  • Why there’s never been a better time to start an eCommerce business

If you’re an ecommerce founder trying to understand your numbers, optimize operations, or scale with confidence, this episode is for you.

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In this episode of Back Up to Level Up, recorded live at ShopTalk 2026 in Las Vegas, Janet Khoshaba sits down with Benjamin Elmalek, Chief Digital Officer at Stone Street Coffee.
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Why Email Still Wins Marketing in 2026 | Marissa Vessels-Barnes, Sephora

In this episode of Back Up to Level Up, recorded live at ShopTalk 2026 in Las Vegas, Janet Khoshaba sits down with Marissa Vessels-Barnes, Director of Mobile Marketing at Sephora.

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