Marissa shares her journey from nonprofit marketing to leading SMS and app messaging at one of the world’s most recognized beauty brands. She breaks down why email remains one of the most powerful (and underrated) channels in eCommerce—and how modern marketers can level up by becoming more analytical. Key takeaways:
- Why email is still a top-performing channel in eCommerce
- How Marissa transitioned from nonprofit to Amazon to Sephora
- The evolution from email to SMS and app messaging
- Why analytical thinking is the biggest unlock for marketers today
- Career advice: “Everything is figureoutable”
Whether you’re an eCommerce founder or a marketing operator, this episode offers practical insights on building high-impact messaging strategies.
