Benjamin shares his journey from building computers and working IT jobs to leading eCommerce for a multi-channel coffee brand operating across the U.S. and Mexico. From early Shopify days to launching subscription models before they were mainstream, this conversation is packed with practical insights for ecommerce founders and operators. Key takeaways:
- Why listening to your customers can unlock your biggest growth opportunities
- How early adoption of subscriptions changed the game for coffee brands
- The hidden cost of overloading your tech stack (and how to simplify it)
- Real-world ways eCommerce operators are using AI agents today
- What it takes to scale across B2B, DTC, retail, and marketplaces
Whether you’re just starting out or scaling your ecommerce business, this episode offers actionable lessons from someone who’s built and optimized ecommerce from the ground up.
