Live at Atlassian Team ’26 | May 5-7, 2026

From Accounting to Enterprise eCommerce Sales | Taha Palwala, Rewind

In this episode of Back Up to Level Up, recorded live at ShopTalk 2026 in Las Vegas, Janet Khoshaba sits down with Taha Palwala, Head of Enterprise eCommerce Sales at Rewind.
Career Growth
Career Growth

Taha shares his journey from accounting to eCommerce sales, including the unexpected moment that pushed him to rethink his career, and why betting on yourself can change everything.

From early entrepreneurial roots helping his family business to working at Tesla and Shopify, this conversation is packed with lessons for anyone looking to pivot into a more fulfilling career.

Key takeaways:

  • Why pursuing your passion matters more than following a traditional path
  • The moment that sparked a career pivot from finance to sales
  • How early entrepreneurial experiences shape long-term success
  • What it takes to succeed in enterprise eCommerce
  • Why “betting on yourself” is the best career move you can make

Whether you’re early in your career or considering a pivot, this episode offers real, relatable insight into building a path you actually enjoy.

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The Subscription Bet That Changed Everything | Benjamin Elmalek, Stone Street Coffee

In this episode of Back Up to Level Up, recorded live at ShopTalk 2026 in Las Vegas, Janet Khoshaba sits down with Benjamin Elmalek, Chief Digital Officer at Stone Street Coffee.
Innovation

Why Most Ecomm Brands Get Inventory Wrong | Rachel Dauchy, NetDeposited

In this episode of Back Up to Level Up, recorded live at ShopTalk 2026 in Las Vegas, Janet Khoshaba sits down with Rachel Dauchy, Ownde and Founder of NetDeposited, an eCommerce accounting firm specializing in inventory-heavy businesses.
eCommerce

They Said No One Would Pay for This…They Were Wrong | Mike Potter, Rewind

In this episode of Back Up to Level Up, recorded live at ShopTalk 2026 in Las Vegas, Janet Khoshaba sits down with Mike Potter, Co-Founder and CEO of Rewind.
Entrepreneurship

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We’re booking guests for upcoming events. If you’ve been through a business journey and came out with a lesson, we want to hear it.

5–10 minute episodes, filmed live at industry events, professionally produced, and published on YouTube and social. You walk away with polished content you can keep and share.