Live at Atlassian Team ’26 | May 5-7, 2026

From Accidental Founder to Category Leader | Simon Haighton-Williams, The Adaptavist Group

In this episode of Back Up to Level Up, recorded live at Atlassian Team ’26 in Anaheim, California, Janet Khoshaba sits down with Simon Haighton-Williams, Founder and CEO of The Adaptavist Group, one of the largest Atlassian partners in the world.

Simon shares how Adaptavist started with three guys whose entire business plan was to never commute, how acquiring ScriptRunner transformed the company from a small app vendor into a category leader, and why staying independent while peers sold to private equity turned out to be one of their most defining decisions.

Key takeaways:

  • How the acquisition of ScriptRunner went from a solo dev’s side project to a product with 25,000 customers
  • Why maintaining both a services and product business gave Adaptavist a durability most peers don’t have
  • How creating distinct internal brands gives teams the freedom to operate at different speeds
  • Why consistent messaging is the hardest and most underestimated challenge at scale
  • How Adaptavist is using AI to compress 200-day migration projects down to 20 days

If you are building a services or product business in a platform ecosystem, Simon’s perspective on staying focused, staying independent, and playing the long game is one of the more grounded takes you will hear.

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