Live at Atlassian Team ’26 | May 5-7, 2026

Share my story
  • A Rewind Series · Recorded live at industry events

Real companies. Real stories.
Real simple.

Back Up to Level Up is a live micro-podcast series, recorded live at industry events. Short, honest conversations with operators, founders, and builders who’ve been through it and came out with a lesson worth sharing.

1
The First Step

Where did your business journey begin? What did that moment feel like?

2
The Turning Point
What changed? The decision, the challenge, or the unexpected moment that shifted everything.
3
The Level Up
The lesson that took you from where you were to where you are today.
Watch The Episodes
  • A Rewind Series · Recorded live at industry events

Real companies. Real stories.
Real simple.

Back Up to Level Up is a live micro-podcast series, recorded live at industry events. Short, honest conversations with operators, founders, and builders who’ve been through it and came out with a lesson worth sharing.

Share my story

Back Up to Level Up

A micro-podcast series spotlighting real business stories.

  • 5–10 min episodes
  • Recorded live
  • Evergreen clips
  • YouTube + Social
The First Step

Where did your business journey begin? What did that moment feel like?

The Turning Point

What changed? The decision, the challenge, or the unexpected moment that shifted everything.

The Level Up

The lesson that took you from where you were to where you are today.

Filter by:

All Episodes

5:19 min

The Subscription Bet That Changed Everything | Benjamin Elmalek, Stone Street Coffee

In this episode of Back Up to Level Up, recorded live at ShopTalk 2026 in Las Vegas, Janet Khoshaba sits down with Benjamin Elmalek, Chief Digital Officer at Stone Street Coffee.
7:19 min

Why Most Ecomm Brands Get Inventory Wrong | Rachel Dauchy, NetDeposited

In this episode of Back Up to Level Up, recorded live at ShopTalk 2026 in Las Vegas, Janet Khoshaba sits down with Rachel Dauchy, Ownde and Founder of NetDeposited, an eCommerce accounting firm specializing in inventory-heavy businesses.
8:43 min

They Said No One Would Pay for This…They Were Wrong | Mike Potter, Rewind

In this episode of Back Up to Level Up, recorded live at ShopTalk 2026 in Las Vegas, Janet Khoshaba sits down with Mike Potter, Co-Founder and CEO of Rewind.
6:32 min

Why Email Still Wins Marketing in 2026 | Marissa Vessels-Barnes, Sephora

In this episode of Back Up to Level Up, recorded live at ShopTalk 2026 in Las Vegas, Janet Khoshaba sits down with Marissa Vessels-Barnes, Director of Mobile Marketing at Sephora.

Apply now

Got a story? Tell it here.

We’re booking guests for upcoming events. If you’ve been through a business journey and came out with a lesson, we want to hear it.

5–10 minute episodes, filmed live at industry events, professionally produced, and published on YouTube and social. You walk away with polished content you can keep and share.

Apply to be on Back Up to Level Up

5–10 minute episodes, filmed live at industry events, professionally produced, and published on YouTube and social. You walk away with polished content you can keep and share.